Colombia Needs Support

Hi Friends!


I was going to do a part 2 of Why Certifications Matter, but I decided to focus on something else much more current.


I’m not really a “news guy”, but this is highly relevant to us coffee lovers and social advocates.


In the best of circumstances, coffee trade is a tricky dance that relies on heavy communication and logistics to deliver fresh green (unroasted) coffee to roasters, and then to consumers. Fresh crops and controlled environments are essential to the “boutique” cup experience that we all love.


While most humans understand the work that goes into great things, it’s also easy to take our luxuries for granted. As I write this (May 2021), there are protests occurring in Colombia over social and economic inequalities that have heavily affected coffee trade. Of course, the “coffee part” of it pertains to us, but the much more important detail is how this culture is dealing with these issues and what it means for them both socially and economically, as many coffee producers are completely unable to export any coffee. Basically, they were “fired” from their livelihoods.


I’m not going to pretend that I’m fluent in Economics or Social matters, but this is a familiar cycle that we have seen in the US, and a Global Pandemic amplifies the feelings of these victims.


I have no conclusion. I have no “call to action”. I just ask for individuals to do research and think about what this means socially and economically, and what support can be given. It’s likely that most of you are already aware of this, but I’d be remiss if I didn’t boost the interest in this current event.


Unfortunately, this is a sociopolitical event that comes with high opinions, but this isn’t the time for politics - it’s a time for empathy.


With much love to our friends in Colombia,

John

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